Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Sunday, April 25, 2021

Local SEO क्या है और Local searches क्यों महत्वपूर्ण है

What Is Local SEO & Why Local Search Is Important in Hindi

अपने व्यवसाय को ऑनलाइन खोजने के लिए local user चाहते हैं? फिर आपको Local SEO को समझने की आवश्यकता है। यहां आपके लिए Local Search कार्य करने का तरीका बताया गया है।



Local SEO अनुकूलन एसईओ की एक शाखा है जो स्थानीय खोज परिणामों में पाए जाने वाली वेबसाइट के अनुकूलन पर केंद्रित है।

स्थानीय खोज में उन सभी निफ्टी खोज शब्दों को शामिल किया गया है जो स्थानीय चिल्लाते हैं, जैसे:

  • मेरे पास वकील
  • मेरे पास के डॉक्टर
  • [शहर का नाम] में वकील
  • [शहर का नाम] में डॉक्टर

असल में, स्थानीय एसईओ एक रणनीतिक प्रक्रिया है जो स्थानीय ईंट-एंड-मोर्टार व्यवसायों के अनुकूलन प्रयासों पर जोर देने पर केंद्रित है।

सामग्री, ऑन-पेज ऑप्टिमाइज़ेशन, और लिंक बिल्डिंग सभी को एक केंद्रित, स्थानीय इरादे के साथ इन प्रयासों का हिस्सा है।


हालांकि, फोकस तब बदलता है, जब लिंक अधिग्रहण को स्थानीय बनाने की बात आती है।

Google के स्थानीय खोज परिदृश्य में सभी संभावित स्थानीय संकेतों को सुनिश्चित करने के लिए फ़ोकस परिवर्तन लगातार और सही हैं।

यदि वे नहीं हैं, या आप गलती से एक ही व्यवसाय के लिए अलग-अलग जानकारी प्रदान करते हैं, तो आप संभावित रूप से उन स्थितियों का अनुभव कर सकते हैं जहां आपके स्थानीय परिणाम उस उद्देश्य की तुलना में कुछ अलग प्रदर्शित करते हैं।

क्यों स्थानीय खोज महत्वपूर्ण है

यहां कुछ आंकड़े दिए गए हैं जो साबित करते हैं कि व्यवसायों के लिए स्थानीय खोज कितनी महत्वपूर्ण है:

  • अपने फोन पर स्थानीय खोज करने वाले 50 प्रतिशत लोग एक दिन के भीतर एक भौतिक स्टोर में चले गए।
  • एक कंप्यूटर या टैबलेट पर अपनी खोज करने वाले 34 प्रतिशत ने ऐसा ही किया।
  • स्थानीय मोबाइल खोजों का 18 प्रतिशत एक दिन के भीतर बिक्री के लिए जाता है।
  • 60 प्रतिशत अमेरिकी वयस्क टेबलेट और स्मार्टफोन पर स्थानीय सेवाओं या उत्पाद जानकारी के लिए खोज करते हैं।
  • अपने मोबाइल फोन पर 50 प्रतिशत खोजकर्ता जो स्थानीय खोज करते हैं, वे स्थानीय व्यवसाय पते जैसी चीजों की तलाश में हैं।
  • ऑफ़लाइन किए जा रहे खरीदारी में मोबाइल डिवाइस पर 78 प्रतिशत स्थानीय-आधारित खोज।
  • सर्वेक्षण में शामिल किए गए 71 प्रतिशत लोगों ने कहा है कि वे पहली बार यात्रा पर जाने से पहले अपने अस्तित्व की पुष्टि करने के लिए किसी व्यवसाय का स्थान खोजते हैं।
  • एक स्टोर पर पहुंचने से ठीक पहले एक स्मार्टफोन पर 1 से 3 खोजों का आयोजन किया गया था।
  • 2017 में स्थानीय व्यवसाय के लिए 97 प्रतिशत उपभोक्ताओं ने ऑनलाइन देखा, 12 प्रतिशत ने हर दिन एक स्थानीय व्यवसाय की ऑनलाइन तलाश की।

स्थानीय एसईओ से लाभ क्यों और क्यों?

वकीलों और कानून फर्मों

यदि आपने वकीलों के लिए कभी एसईओ नहीं किया है, तो यहां थोड़ा रहस्य है: इन ग्राहकों के लिए स्थानीय एसईओ का सबसे बड़ा लाभ यह है कि Google मोबाइल फोन पर स्थानीय खोज परिणामों में सीधे कॉल बटन दिखाता है।

इसलिए जब एक संभावित ग्राहक अपना फोन निकालता है और "[प्रकार के] वकील" की खोज करता है, तो वे अपने विशेष स्थान के लिए लक्षित परिणाम देखेंगे।

जब सही किया जाता है, तो स्थानीय एसईओ उस स्थान के लिए खोज परिणामों के शीर्ष पर वकील को धक्का देगा, और कार्रवाई के लिए प्रमुख कॉल "हमें कॉल करें" बटन होगा।

यह इतना बड़ा लाभ क्यों है इसका कारण यह है कि जो कोई दुर्घटना में हुआ है या कोई अन्य मुद्दा है वह फोन पर उन वकीलों को खोजने का प्रयास करेगा जो मुफ्त परामर्श देते हैं।

यह एक एवेन्यू उन उपभोक्ताओं के सामने आने का एक तरीका प्रदान करता है जब उन्हें एक वकील की आवश्यकता होती है।

डॉक्टरों और चिकित्सा पद्धतियों

जब कोई डॉक्टर की तलाश कर रहा होता है, तो मेरे अनुभव में यह होता है कि कोई हमेशा पास के डॉक्टर या डॉक्टर के पास "मेरे पास" को खोजता है।

अधिकांश लोग अपने रास्ते से हटना नहीं चाहते हैं या डॉक्टर से मिलने के लिए कई घंटों की यात्रा करते हैं। वे पास के डॉक्टर चाहते हैं जो उन्हें नियमित रूप से देख सकें।


Sunday, April 4, 2021

What is Technical SEO and how to do it?

 What is Technical SEO and how to do it? Are you well aware of this? While doing SEO, we focus only on On-Page and Off-Page SEO but a Technical SEO is also very important in SEO. Which does not get noticed by any blogger.







If you have written very good content and have made a lot of backlinks for it too, but even if your index and rank are not happening, then understand that there is some technical problem in it, which you will have to fix. But how do technical SEO | do you know this? If not, then this article is going to be very important for you.


What is Technical SEO

In this blog post, I am going to tell you what is Technical SEO and what are the important things that come in it, which is very important for you to understand, so that even after doing On-Page SEO and Off-Page SEO, your article does not rank, then you check it. To do.


This article is going to be very interesting, so do not miss any point. Let us first understand what is Technical SEO.


What is Technical SEO

Technical SEO Off Page SEO, On Page SEO and Local SEO are completely different from all these. In Technical SEO, the structure of your website is analyzed. Technical SEO also plays a very important role in SEO. Without technical SEO, it is not possible to run your website.


In Technical SEO, you have to optimize your website for crawling, indexing, and rendering so that Google does not have any problem in ranking your blog post. In other words, Technical SEO brings all the technical things related to your website, which you have to fix.


According to Ubersuggest founder Neil Patel, all that work is done to strengthen the technical foundation of any website, apart from the content, it falls within the technical SEO.


In short, I want to say that every job that you do to improve the technical things of your website apart from your content is Technical SEO.


So let's understand why you need to take technical seo information.


Why Technical SEO is important

Have you solved any math question without using formula? Have you ever given an exam leaving a chapter in your book? No no, doing anything without considering it becomes a matter of great danger. That is why without understanding technical SEO, just on Page and Off Page SEO to understand that your work is complete, it is wrong.


Let's assume that you have done On Page SEO and Off Page SEO of your website, but if the crawling and indexing of your post is a problem, will your blog post rank in Google? No, you must first understand that due to technical problem, your blog post is not ranking on Google. Technical SEO also helps in Local SEO.


That is why it is very important to have knowledge of technical seo, so let's understand how you can improve the technical SEO of your website.


How to improve the technical SEO of your website: 16 important components

Do you want to improve the technical seo of your website? If yes, then it is important for you to understand these 15 essential components. Because here comes all the things in technical SEO that you can understand and fix in your website.


1. What are Domains

The name on which your website is registered is called Domain. Like Deepawaliseotips.com is the domain of my website. Domain Name is an address with the help of which Internet users access your website.


There are countless domain names available on the Internet for which you can use any extension like .in, .xyz, .club, .edu, .store, .net, and many more. .com that you will definitely be familiar with.



You should purchase Domain Name according to the content of your website so that people can know about your website. I know now you will say why then I named my website Deepawali.co.in. At that time, I did not know much about it, that's why.


2. What is Web Hosting

When a website provider hosts all the data of a website on a server so that every person who visits that server can see that data, then it is called web hosting.


This data is shown through some codes on that server but it is stored in a hard drive itself. You can also host your website on your own computer.


Website server also has a limit which depends on the size and traffic of your website. You can choose shared, VPS, managed, reseller, any of these hosting as per your need. If you are thinking of starting your own website then start with shared hosting because it is very cheap.


3. What is Server Location

The location from which your website is hosted and all the data of your website is saved, the same place is called Server location. This can happen anywhere in the world whether US or India.


To load the website quickly, you choose the same place where you are going to target the audience. Because it makes a big difference on website ranking. Suppose if you are going to target the audience of US, then your website Keep the server location in New York and if in India then set the server location in Asia.


4. What is Page Speed

The page load time of a specific webpage of any website is called Page Speed. Most bloggers understand website speed and page speed to be the same but both of them are completely different. Page speed is the load time of a single webpage of your website. While website speed is the load time of your entire website.


This is the most important part of technical SEO, so after publishing the article, you must have done a speed test of the webpage so that it can be found that there is no problem in loading your webpage. For this you can use Google's page speed test platform.


5. What is Website Design and Structure

The design that you have chosen for your website and visible to your visitor is called the website design. Which works to enhance your user experience. The design or structure of your website is as good as | As much as the reader enjoys reading the content. What is seen in today's time is sold.


But keep in mind that do not import any design which is not very heavy, otherwise it will increase the load time of your website and Google will not rank your website.


Note: Keep in mind that at least 6 months of work should not pay any attention to the design and structure, just pay attention to the speed of your website, after that slowly make changes in the design of your website.


6. What is SSL Certificate

SSL certificate is also called TLS certificate which moves your website from HTTP to HTTPS which connects the data on your website's server with internet in SSL / TSL encryption mode. The public key to decrypt this encrypted information is installed in your website.


That is why when the reader comes to your website, then he gets all the information. Google has brought this function to secure the information of the reader. When you install SSL certificate in your website, only then your website will rank at the top in Google.


7. What is Website Errors

When you access a page of a website, you see a code of 3 digits, then that page itself is called Error Page. This is due to your mistake or due to some technical problem in the server. You should send it as soon as possible. It has to be corrected or else it makes a big difference on the search ranking of your website.


401, 403, 404, 500, 502, 503, 504 These are the codes of some important error pages. If you see this while accessing any page of your website, then it will have to be fixed quickly. These error pages in technical SEO Play an important role due to which there is a problem in the reader experience.


8. What is URL Structure

The URL structure is a complete structure of the domain of your website in which the protocol is followed by the name of your website followed by the extension and the path of the webpage in the last. While defining the URL structure of your website, no date or year should be taken in it, otherwise the webpage stops ranking in Google search results for some time.


An Ideal URL is "https //: bloginstall.com/". If the URL structure of your website is the same, then you are correcting it, otherwise you will have to fix it.


9. What is Broken Links

When the owner of a website deletes a blog post published on his website, but the link to that post is added to his content by another website, then when a reader clicks on that link, it should be [404 Not Found Error or Page Not Found] has an error show called Broken Link.


If you find any such broken link on your website, then it should be removed, otherwise it will make a big difference on the ranking of your website. To check this, you can use the Ahrefs free broken link checker tool, which gives you information about the broken link related to every webpage of your website.


10. What is AMP

AMP is a free HTML framework launched by Google, which is brought only for mobile users. The full name of AMP is Accelerated Mobile Pages. In which you have to set your website for mobile users so that it can load fast in mobile. For which you have to install some plugin in your website which will make your website in the amp. Let's convert, but if you open your website in desktop, it looks the same but looks a bit different on mobile.


Because this plugin bypasses heavy codes from your website, which increases the speed of the website on mobile.


As you know that majority of people use internet only on mobile, that is why you should also install AMP on your website so that the user experience on your website is good.


11. What is Crawling & Indexing

Crawling and indexing are both different things but related to each other. But many bloggers make a mistake in understanding Crawling and Indexing. When Googlebots analyze the content of your webpage, it is called crawling and when it is capable of appearing in Google's search results pages, it is called Indexing.


So now you know what Crawling & Indexing is. Now suppose if you wrote an article, in order to get it indexed in Google, you must first submit it in Google Console so that Google can rank your blog post.


12. What is Robot.txt

Robot.txt is a text file that tells the Search Engine Bots which webpage of your website to crawl and index and which not to. This is a part of the REP ie Robot Exclusion Protocol, with the help of which the bots access the webpage of your website.


In this Robot.txt file, you give permission to the bots to access your website and they also tell which parts of your website they can access. For your website you can easily access your website with the help of Sureoak. You can create a Robot.txt file which you have to put in the root folder of your website.


13. What is an XML Sitemap

An XML Sitemap is a list of the pages on your website that you need to rank on Google. Do you think Google bots open your website and then crawl it? No, Google bots go directly to your website's Sitemap and there

Then go to that webpage and analyze it.


This helps both your website and Google, so that Google can quickly crawl and index your website and your article gets ranked on Google quickly. You can use any online tool or plugin to create a sitemap of your website. Can do


But keep in mind that after preparing a Sitemap, you have to submit it to Google Console. So that Google can access the structure and link of your website.


14. What is Google Search Console

60 to 70% of the work of Technical SEO is related to Google Search Console in which you get information about all the technical things related to your website. That is why it is very important for you to understand Google Search Console well. It shows a lot of matrices and it is different from Google Analytics. I have seen that some bloggers understand Google Analytics and Google Search Console as one.


But Google Webmaster and Google Search Console are the same. Earlier all the technical things were shown in Google Webmaster, but Google removed it and presented a new platform and named it Google Search Console. That is why you have to connect your website with Search Console so that Google can analyze your website.


15. What is Canonical URL

Canonical URL is related to technical SEO which shows duplicate content on your website or other website. There is no relation of the reader with this, it is done just for Google so that Google can understand which article to rank. As you know that Google only ranks original and fresh content, but sometimes it happens that you have to put the same content on two websites or two URLs, which makes it difficult for Google to understand which content is that Rank and which one does not.


When you open a product on Amazon, you must have seen that there are many color, shape, and size options in which everyone has a different URL. But if the product is the same then how will you know which page to rank for Google. That is why the Canonical URL is given to everyone except the main page. You get this option in the Yoast Plugin.


16. What is CDN

The Content Delivery System (CDN) is a group of your servers that quickly load all the assets of your website and also protects your website from Cyber ​​attachments. You must be wondering why I have taken CDN in technical seo even though it has no relation with SEO.


Wrong, I am aware of the importance of CDN and I understand that the security of your website is also a part of SEO. Because so far thousands of times my website has been cyber attracted on Deepawali.co.in in which I have made my website Saved with the help of CDN and some other plugins. Because everything went if the website went, that is why you also connect your website with CDN. CDN is absolutely free which you can connect with your website with the help of Google Cloudflare. |


Conclusion: What is Technical SEO

In conclusion, I want to say that if you want to rank your website on Google, then you will have to do Technical SEO along with On Page SEO and Off Page SEO of your website, which is not so difficult to do. Things have been told which if you follow, you can improve your SEO. In Technical SEO, you have to focus on keywords too.


I think now you must have understood what is Technical SEO. Because I have tried my best to understand you through this article, if you still do not understand anything, then in comments, I will make a video on technical SEO.


I saw on the internet that a lot of work bloggers have given information about it because there are still many bloggers who do not know what technical SEO is and how to do it. Although he would know how to use all these things because blogging is not possible without them, but do not consider them as part of SEO.


So do you now consider Technical SEO as part of SEO after reading this article, if yes then tell me in the comment section below.


FAQ: Technical SEO 

Now you understand what technical SEO is but many people have to face some problems in relation to technical seo but they do not get very good results on the internet, so today I have some important and commonly asked questions. Have told about the questions and their answers. Which you can solve your problem by reading.


Q1. What is Technical SEO Audit and how to do it?


Ans: With the help of technical SEO audit, you can find and fix any technical problem in your website. There is no tool for this because this problem can be anywhere in your website, you can manually do it yourself. It has to be done.


Q2. What is AMP format?


Ans: After installing the AMP theme, the same that you get on look mobile of your website is called AMP format. This look is very different from traditional mobile pages and loads very quickly.


Q3. How soon should the website load?


Ans: Although the speed of your website depends on many factors such as website design, website data, server location, and many more, it should not take more than 2 seconds to open your website, otherwise your website speed will be considered slow.

What is Local SEO and how to do! 10 easy ways

 Do you know what is Local SEO and how to do it? Do you want your website or your business to also know the Local Public? If yes, then Local SEO is going to be very helpful for you. Through Local SEO, you can easily access your website or your business to local users.




Do you have the idea that about 67% of searches on Google are done by mobile, while the remaining 33% of searches are done via desktop or tablet. That is why it becomes very important for you to do local SEO of business, so that when your city or area If a local user of Google searches for something related to your business, then your result is visible to him first. That is because the conversion increases considerably.


What is Local SEO

Many bloggers consider local SEO to be a part of SEO but it is wrong local SEO is different from basic SEO in which your website has a presence only locally.


Today in this article we will understand how to do local SEO kya hai and the 10 easiest ways to do local SEO by which you too can promote your business locally.


This article is going to be very interesting for you, so do not miss any point. So let's first understand what is SEO


What is Local SEO and how to do it better?

Local SEO is done keeping in mind the Local Users. By doing Local SEO, your business becomes recognized in the local area. Local SEO is the biggest motive to do if your business is in a remote area, then your users are also there. To reach you.


Local SEO (Local Search Engine Optimization) is an SEO practice with the help of which you can reach your local business to your local audience.


For example, if a user has searched for a restaurant, hospital near me, or hotel in Agra, if you have optimized your website for local SEO, then your business will also appear in this list.


Now you must have known what is Local SEO. Google analyzes its user's Local Intent and provides them the information that users need. This is a completely free-to-use method with the help of which your product or services are sold. The chances of this increase greatly. If you have done the Local SEO of your website well then you can earn good money from Blogging.


Do you also have a shop or business, have you not done it online yet? If not, do it.


So let's understand why Local SEO is important for your business.


Why Local SEO is important for your business

The more important SEO is to bring traffic to a website, the more local SEO is also necessary because it also helps to bring your ideal visitor to your local website. This local website adds a strong connection between your visitor and your offline business so that the visitor gets a solution for his query.


And the same Google also expects that when a user searches on Google, he will be satisfied. Now you will ask what is the importance of Local SEO in this? So I tell you that "Timely things have very high value".


That is why if your business ranks locally top on Google with the help of local SEO. So if the user searches for something late at night, then your results will be recommended by Google because you have added your business to Google. If possible, then you should also pay attention to backlinks to increase your business.


If you have a branded business website, then you should add different pages to it and do internal linking in it. This will give a good effect on the users of your website. By using the techniques of Off-Page SEO in your website, you can better your Local SEO. Can do


Now you have also understood the importance of local SEO, but do you know how to do local SEO of your local website in the right way? No, I have given below 10 easy and important ways to do local SEO which if you use, then your website will definitely reach your local audience.


How to do Local SEO: 10 Easy Ways

Localization is not such a difficult task, it is easier than basic SEO which you do to get your standard website ranked in Google. Just you have to follow these methods and you will complete the local SEO of your website.

Enter your website-related information from your business

1. Put information related to your business on your website

To get your local business ranked in Google, first you need to create a website. For listing in the website, you have to give details of your business such as Name, direction, address, phone no., Working hours, images of your business. So that people can know about your website.


2. Optimize your website homepage

The homepage of your website is the face of your business, by seeing which the visitor decides whether he or she will come to your offline business place. That is why you have to optimize the homepage of your website so that both Google and Visitor can get the right information related to your business.


3. Optimize your website's metadata

If you know about SEO, then you must also know what a meta description is. If every website, whether it is locally or not, has to be ranked in Google's search engine, then meta description has to be added to your website. So that when a local user searches for services or products related to your business, then search your website at No 1st position there.


4. Install Local Schema on the website

Local Schema is a kind of structure data that you have to install in your Local website. With the help of this, Google knows that your website and business are related to which industry and niche. I would recommend that you install Local Schema in your website so that your website can rank in Google.


5. Create Business Related Pages on Website

The most important for any website and business is that you have to prepare pages related to [product or services] so that those visitors can read it to understand whether your service or product is in its budget. And it is very important to create a location page for the local business website so that the visitor can reach the local place of your business.


6. Submit your website to Online Local Directories

When you create a website to increase your business, after that website is created, you should submit it in various online local directories such as Google My Business and Yahoo My Business so that when a local user searches for information related to your business, then Your website should also be shown in the list.


7. Increase your website's Presence on Social Media Platforms

If you want to increase your Local Business Website, then Social Media Platforms can also prove to be very helpful in promoting your business. Because about 70 to 80% of the people on Social Media remain active. Like Facebook, Instagram, there are some platforms which are used by people of all ages.


To increase the presence of your website, you should create your business profile on these platforms and post quality content. This will work to connect the business with the audience so that your business will become a brand in Google.


8. Get Good Reviews From Your Customers

To grow your local business, you can approach your customers to give feedback or review on your business listing or on your website so that more people can have confidence in your business.


Therefore, to increase your business website, you should make customers happy and get more and more reviews from them. By doing this, you can also make your business famous in that area, so that Google will also start promoting your business further.


9. Submit your website's sitemap to Google Console

After creating the website, you have to submit your website's sitemap in Google Search Console so that Google can analyze and rank your website. This is a technical step that you will have to do in the same manner in SEO and Local SEO.


10. Add NAP Citation to Website

Do you know what NAP is? No, NAP has three important information related to your local business such as business name, address, phone number. Which is called Local Business Citation. You have to add it to every online platform where your business profile is there. Which is a very important part of Local SEO.

Difference Between SEO and Local SEO

There is a lot of difference between Local SEO and SEO and there is also a similarity. The difference is that in local SEO you have to optimize your website to target your local audience in such a way that the user according to his intent is all over your business website. to get information. And the user should not have any problem finding in your website.


At the same time in SEO, you have to optimize your website to target a broad audience in which you have to follow On-Page, Off-Page, and Technical SEO practice. So that Google shows your website worldwide.


Google has brought Local SEO only to the attention of local users so that both local businesses and local users can benefit. Local SEO is much simpler than Basic SEO in which you only have to give you the intentions of your local audience and the product or business of your business. Based on service, your website has to be optimized.


In which you have to give all the information related to your business so that the user can search your offline store. Whereas in Basic SEO you have to optimize your website keeping in mind the worldwide audience so that the query of the user is solved without coming offline.


Benefits of Local SEO

So by now friends, you must have understood that what you have to do and how to do in Local SEO. With which your website can reach the local users. So let us now know that if you optimize your website well for your local audience, what are the benefits to you?


Local SEO helps you capture your Locally Targeted traffic organically or through paid.

If you do online marketing of your offline business well then you can get a good lead which will give you good conversion.

If asked about a product or service by the local user, if it is related to your business, then all the details of your business are visible to the user through Local SEO, which helps him to reach your offline place.

If you have a little knowledge about SEO, then you can do Local SEO of your business website on your own because it is very easy.

If you want to grow your local business, then online is the best platform for which you will have to take the help of Local SEO.

Conclusion: What is Local SEO and how to do

As I have told you through this article that doing local SEO is easy but it is not so easy that you do it without understanding SEO. Therefore in the end I would recommend you to do some SEO information before doing Local SEO for any business such as On-Page, Off-Page, and what is Technical SEO.


As you know that Google is a mobile-first indexing platform, then you will try to design your website well for more and more mobile users. So if your local user searches for any product or service, then firstly recommend your business listing or website to the Google user.


If you have understood what is Local SEO and how to do it, I will definitely tell me in a comment. This will let me know whether I am able to reach my point well with you or not.

FAQ: What is Local SEO

Well, Local SEO is very easy, but some bloggers have some questions related to local SEO, in which I am going to answer in this article. You too can understand these by reading them and if you are facing some other problem in the local SEO, please ask your question in the comment box, I will try to answer it as soon as possible.


Q1. How long does it take to rank a website with the help of Local SEO?

Ans: Whether it is SEO or Local SEO, Google follows only 200+ factors to rank any website. And if you want to bring your business listing to the top in Google Local search, then your business in that niche You have to gain authority. So that Google will rank your every post soon.

Thursday, March 25, 2021

नई SEO टूल्स से प्राप्त करे ६० मिलियन से ज्यादा कीवर्ड रिसर्च (New SEO Tool Gathers Google Search Insights From 60M Queries)

 New SEO Tools 60M Queries से Google खोज अंतर्दृष्टि प्राप्त करता है| 


.

कुछ नए टूल जो seo की जानकरी देते ह जो गूगल पर रैंक करने में मदद करते है, इन टूल्स के पास ६० मिलियंस से ज्यादा सेअर्चेस रिजल्ट निकलने में मदद करते हैी 

  

Developed by Local SEO Guide, the Local-Pack-O-Meter tracks data for ten different types of Google search features such as local packs, knowledge पैनलs, shopping, job postings, ads, and more.


The Local-Pack-O-Meter contains historical data from as far back as May 2020, making it possible to spot some interesting trends already.


Local Packs appear in roughly 36% of Google search results pages in the US. With the exception of September, that number has been consistent from May 2020 to February 2021.


New SEO Tool Gathers Google Search Insights From 60M Queries


What we can glean from this data is the amount of searches triggering local packs does not appear to have dropped off during the pandemic.


The increase in the percentage of SERPs with shopping boxes is particularly notable when you compare February against last year’s holiday shopping season.

New SEO Tool Gathers Google Search Insights From 60M Queries

How Can This Data Be Used?

The Local-Pack-O-Meter provides data collected from 60 million US Google search queries that SEOs can use when analyzing search traffic.

Google: Zero Click दावे Misleading हैं

 



Google ने SparkToro के दावों को खारिज करने के उद्देश्य से एक Article प्रकाशित किया था कि केवल 35% Searches के परिणामस्वरूप एक क्लिक हुआ। Google ने उन Searches के वास्तविक तथ्यों के बारे में तथ्यों के साथ विरोधाभास किया है, जिनमें कहा गया है कि Zero Click Searches के बारे में निष्कर्ष गलत हैं।


स्पार्कटॉरो के बारे में एक असुविधाजनक सच जो शायद नहीं पता होगा, वह यह है कि वेबसाइटों पर "चोरी" करने के बजाय, Google ने वार्षिक रूप से वेबसाइटों पर भेजने वाले Visitors की संख्या में वृद्धि की है।


SparkToro का दावा है कि कम क्लिक वेबसाइटों पर जा रहे हैं। Google ने साझा किया कि उन्होंने हर साल वेबसाइटों पर Visitors की संख्या में वृद्धि की है।



Search Reaction Community में मिश्रित प्रतिक्रियाएँ

स्पार्कटोरो का दावा है कि Google हर साल वेबसाइटों पर कम प्रतिशत आगंतुकों को भेज रहा है, इस तथ्य के साथ असंगत है कि Google हर साल वेबसाइटों पर अधिक आगंतुकों को भेज रहा है।


लेकिन Search Reaction Community को Google द्वारा प्रस्तुत "तथ्यों" की प्रतिक्रिया में विभाजित किया गया था।

Google प्रसंग के चार उदाहरण प्रस्तुत करता है

Google के डैनी सुलिवन ने उदाहरण के लिए चार संदर्भों की पेशकश की कि खोज एक क्लिक में क्यों नहीं होगी।


लोग अपने प्रश्नों में सुधार करते हैं

लोग त्वरित तथ्यों की तलाश करते हैं

लोग सीधे व्यवसाय से जुड़ते हैं

लोग सीधे ऐप पर जाते हैं





Tuesday, September 8, 2020

7 Essential SEO Ranking Factors in 2020

 7 Essential SEO Ranking Factors in 2020



🌀 SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your site to get traffic, you have to be in the know.


🌀 Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing.


1. A Secure and Accessible Website


Unsurprisingly, the first of our SEO ranking factors has to do with having the right kind of URL. Specifically, that’s a URL that Google’s bots can easily reach and crawl.


2. Page Speed (Including Mobile Page Speed)


Page speed has been cited as one of the main SEO ranking factors for years. Google wants to improve users’ experience of the web, and fast-loading web pages will definitely do that.


Google announced a search engine algorithm update focused on mobile page speed that will start to affect sites from July 2018. If your site doesn’t load fast on mobile devices, then it could be penalized. @WebInsider_Official


3. Mobile Friendliness


While we’re on the subject of mobile, mobile-friendliness is another major SEO ranking factor. More people use mobile devices than desktops to access the web, and that’s one reason there’ve been changes in how Google ranks search results.


4. Optimized Content


We’ve talked a lot about content in this guide to Google SEO ranking factors. That’s because it’s one of the most important search ranking factors (right up there with user experience, links, and RankBrain, which we’ll get to in a while). Now let’s dig down and see what optimizing content for SEO really means.


5. Social Signals


When people share your content on social networks, that’s another sign that it’s valuable. Cognitive SEO‘s study of 23 million shares found a definitive link between social shares and search engine ranking.


Google’s official word is that social shares are not a direct ranking factor. Links from Twitter or Facebook aren’t counted the same as links from other authoritative websites.


6. Domain Age, URL, and Authority


Did you know that nearly 60% of the sites that have a top ten Google search ranking are three years old or more? Data from an Ahrefs study of two million pages suggests that very few sites less than a year old achieve that ranking. So if you’ve had your site for a while, and have optimized it using the tips in this article, that’s already an advantage. @WebInsider_Official


7. Real Business Information


This tip is important for businesses targeting particular local areas. The presence or absence of business information is one of the most crucial local SEO ranking factors.

Best 10 Backlink Checker Tools

 Best 10 Backlink Checker Tools🔰



💠Getting quality backlinks to your site is a great way to raise your page rank and get more visibility in search results.


💠One way to get better backlinks is to check out your competition and see where they are getting their links. You can easily find out what backlinks your competition has by using on the many tools on the market.


🌀Here are our picks for the top 10 backlink checker tools:


1. Majestic SEO

2. Ahrefs

3. Open Site Explorer

4. Google Search Console

5. SEMrush

6. Backlink Watch

7. Rank Signals

8. Open Link Profiler

9. Buzz Sumo

10. Kerboo


9 Best Keyword Research Tools in 2020

9 Best Keyword Research Tools in 2020🔰



🌀Keyword research is a crucial element of modern SEO. Whether you’re kick-starting an old blog or developing your content strategy for a new one; good quality keywords are one of the most efficient ways to attract consistent, quality traffic to your site. We’ve compiled a list of some of the best keyword research tools to help you conquer your content.


1. Ahrefs Keyword Explorer

2. SEMrush

3. Google Keyword Planner

4. KWFinder

5. Long Tail Pro

6. Majestic

7. Keyword Tool

8. Serpstat

9. Moz Keyword Explorer

Monday, August 31, 2020

6 Moz Alternatives for Better SEO in 2020 (Tested)

 I know you’re looking for Moz alternatives. Well, that’s exactly what you’ll get here.

Moz is a great tool, but at times you do need other websites like Moz for various reasons.

In my case, it was primarily because I needed more comparative and paid-ad data.

I spent time with nearly a dozen SEO tools. Some impressed me, others were a disappointment.

When compiling this list together, I made sure to only include the impressive ones.

Note that I personally use every single option listed on this piece. So, it’s not heresy and it’s not just “opinion”. It’s pure experience.

And hey, you can try almost all of these for free. Well, yes, 0 investments/payments required whatsoever.

Best Moz alternatives- Which is the best for you?

I’ve included quite a few options on this list. Yet, they all of their Pros and Cons.

Here’s a list of all the best sites like Moz based on their specialities:

  • SEMrush: The “all-rounder” and most feature-rich SEO tool. You can use it regardless of you being a beginner or a professional. It’s 100% free for 14 days as well.
  • Ahrefs: If “backlinks” and “competition research” are your priorities, go with it. Note that it doesn’t offer social media management or as much paid-ad data as SEMrush does.
  • Mangools: The simplest and easiest of all these options. If you’re a beginner and need simple-to-understand data, Mangools is for you.
  • Serpstat: A decent Moz alternative, suits everyone.
  • Spyfu: If “competition research” is your priority and you’re okay with massive amounts of data.
  • Majestic: Focused exclusively on backlinks. Some say it’s even better than Ahrefs but it’ll only get you backlink data and nothing else.

Now, let’s get you a bit more information on each of these Moz alternatives.

1. SEMrush

Website: https://semrush.com

SEMrush is in my opinion the best Moz alternative, period.

In fact, SEMrush is what I moved to from Moz about half a decade back. Why?

For starters, SEMrush offers more features and data than Moz. SEMrush is an all-in-one SEO suite which lets me do the following:

  • Complete domain analysis
  • Backlink research
  • Keyword research
  • Rank tracking
  • Paid ad analytics
  • Topic research
  • Comparative competitor research
  • And a lot more.

And well, it’s used by big brands such as Ebay, Booking.com, Quora, etc. and so it surely is of some value, isn’t it?

Domain Overview

For starters, its domain overview is extensively informative.

It shows me the:

SEMrush

  • Authority score: Moz has the equivalent “DA-Domain Authority”. Even though two different algorithms, you’d find that SEMrush’s AS and MOZ’s DA are almost identical for a domain.
  • Organic and Paid traffic.
  • No. of backlinks.
  • Keyword data: Top keywords (paid and organic)/ distribution by country/ trend of the keyword etc.
  • Position data: Ranking positions for organic and paid keywords.
  • Competitor data: List of paid and organic competitors.
  • Backlink data: Top backlinks, pie-chart for the type (dofollow/nofollow/text/image/form etc.) of the backlinks.
  • Top anchors.
  • List of display ad publishers for the domain.
  • Landing pages for its display ads.
  • Google Adwords ad samples.
  • Thumbnails/snapshots of the ads.

In a nutshell, in about a minute, I get a very detailed idea about any domain I enter.

Backlink analysis

Maybe you need a Moz alternative for backlinks? SEMrush wouldn’t disappoint.

The backlinks overview will show you detailed insights which will include:

  • The total number of backlinks
  • Total referring domains
  • Number of total referring IPs
  • Exact number and % of backlinks based on type (text/image/form/frame)
  • Exact number and % of backlinks based on attribute (follow/nofollow/sponsored/UGC).
  • A graph showing growth/decline of backlinks over time.
  • Categories for the referring domains.
  • Anchor-cloud which shows the top anchors.
  • A chart breaking down the total RDs on a scale of 1-100.
  • TLD distribution
  • Pages with the most no. of backlinks.

And this was just the overview.

In-depth report for the backlinks looks like this:

SEMrush backlink analysis

This shows me the number of external/internal links on a source page, the anchor text, link type and status (live/lost), as well as the first/last seen date.

SEMrush also offers a “Backlink Audit” tool which detects potentially harmful links and suggests their removal.

Keyword Research

Moz offers an impressive insight into keywords. However, it slightly falls short when compared to SEMrush.

SEMrush lets me enter up to 100 keywords at once. But, let’s behave ourselves.

Well, for an example, I search for “best VPN” and here’s what it shows me:

I get the total volume of the keywords for a specific country I search for, as well as the global volume.

Then, there’s the keyword difficulty. The SERP features (if and when present) are mentioned as well.

There’s a trend-graph which shows the popularity of the keyword over time.

The most impressive aspect however is its paid-data. This is something that Moz completely misses.

It shows the “Product Listing Ads” as well as traditional Adword ads that appear for the keyword.

Obviously, the CPC is mentioned as well. Notice that “com.” data? It’s the same as “difficulty/competition” but for paid keywords; again something that’s not available with Moz.

Competition Research

I spend a majority of time on the competition research modules that SEMrush offers.

Now, Moz offers a “Link Intersect” feature which lets me compare backlinks with competitors.

Similarly, it also has a keyword comparison feature which lets me add 2 competitor domains to compare with my domain.

SEMrush too offers similar features:

  • Backlink gap- Competitor backlink comparison.
  • Keyword gap- Competitor keyword comparision.

However, I can compare up to 5 domains with SEMrush.

Then, they show me the backlinks and/or the keywords that my competitors have, but I don’t; depending on which gap tool I’m using.

Advertising Research

This is what makes SEMrush better than Moz. Moz doesn’t offer an ad-research feature but SEMrush does.

I can use SEMrush’s competition-research toolkit either for:

  • PLA Research
  • Or Display Advertising research.

Basically, I can enter a domain and get complete insight into its paid campaigns.

Here’s an example:

 

So, I’m getting:

  • Number of paid keywords
  • Traffic
  • Estimated traffic cost
  • Expected traffic in the near future
  • Positions, search volume, CPC, landing page, exact traffic from the keyword, and cost for each paid keyword.

Using the tab at the top, I can get its exact ad-copies, paid competitors, history, changes in paid positions etc. for each domain.

SEMrush also exclusively offers a “CPC Map”. It shows the highest and the lowest CPC for keywords in a given region.

All I’ll say is, even without any of its other features, SEMrush beats almost every other SEO tool out there purely with its paid-insight.

SEMrush vs. Moz

Let’s sum this section up?

SEMrush offers detailed ad-insights which Moz lacks.

SEMrush’s competition-research feature is a lot more advanced than Moz’s.

SEMrush also facilitates lead generation, and offers a complete social media management suite, both of which Moz lacks.

SEMrush’s also offers a content marketing feature which helps you craft and optimize the perfect content, this is further something  that Moz misses.

Do check my SEMrush review for a very detailed insight into SEMrush’s true potential.

SEMrush pricing plans

SEMrush is free. Well, not exactly but it does offer a 14-day free trial.

It doesn’t cost anything and hence you get enough time to test and try it out before actually making a payment.

There however are three paid plans you can opt for:

  • Pro plan: $99.95/month.
  • Guru plan: $199.95/month.
  • And the Business plan: $399.95/month.

While I do love Moz’s interface and way of displaying data, I’d say if you need “more” detailed data, SEMrush is how you get it.

2. Ahrefs

Website: http://ahrefs.com/

After SEMrush, Ahrefs is probably the tool I spend most of my time with, especially when it comes to backlinks.

Ahrefs is best used for:

  • Backlink analysis
  • Keyword research
  • Competitor research
  • And Rank tracking.

Backlink Analysis

I’ll be honest, there isn’t a better SEO tool than Ahrefs if you’re looking exclusively and solely for backlink data.

Even though Ahrefs is a backlink-specialist, it still offers quite a bit of non-backlink data. E.g. I get the organic keywords on the domain, the traffic it’s receiving and even the (estimated) monetary value of the traffic.

Here’s what comes up when I search for a domain:

As is clear, I get:

  • The domain’s Ahrefs rank
  • UR/DR: Indicate a domain’s strength, based on the backlink profile.
  • Total backlinks
  • Total referring domains
  • Number of organic keywords
  • Traffic value

All this data is presented in the overview-tab and I’ve not even analyzed the entire page yet.

Scrolling down, I get a complete breakdown based on the “type” of backlink (marked #2 on the screenshot above.)

This shows me the exact number and percentage for each backlink type.

Graphs on the left-pane on the centre-screen show the changes in a domain’s link-profile over time.

At the very bottom of this page is a section for all the anchor texts and the exact number of times they’re used.

This was all just the “overview” so far.

The actual backlink report looks like this:

It’s pretty detailed as well. The UR/DR for each link, RDs, no. of external links and no. of “linked domains” (external links, but unique RDs), traffic, and the total keywords on the page is shown.

Keyword Research

Ahrefs has this “Keyword Explorer” feature which is dedicated to keyword research.

The displayed metrics are what make it one of the best Moz alternatives. Here’s the result page:

So, it’s showing me:

  • The keyword difficulty
  • Volume
  • CPC

These are the standard metrics most other Moz alternatives will display as well. But, Ahrefs will get you a lot more than that.

The result-page also includes:

  • No. of clicks the keyword gets on search engines in a month.
  • Breakdown of the paid vs. organic clicks
  • Clicks per Search: An unique metric, shows how many results a user clicks when searching for this keyword.
  • Return Rate: Another exclusive metric, shows the no. of times the same user searches for the same keyword in a month.
  • Volume-trend graph
  • Clicks-graph

And then, if I scroll down, I get a “Parent Topic”. It’s basically the keyword which sends most traffic to the #1 result for the keyword.

On the same page, it also offers keyword suggestions which include questions, same-term keywords, competitor-keywords (the “also rank for” section shows the keywords the top 10 results also rank for) etc.

And then obviously there’s a SERP-list detailing the top 10 results for the keyword, the no. of backlinks, RDs, top keyword, traffic etc. for that domain.

Competitor research

Just like Moz, Ahrefs too offers two competitor research features.

It has:

  • Link Intersect: Shows the backlinks you missed but your competitors didn’t.
  • Content gap: Let’s you steal/spy on your competitors keywords which you missed.

Apart from these primary features, Ahrefs has many different pages you can use. “Top pages”, “competing pages”, “top content” and many other details can be accessed using the tool.

You can read my Ahrefs vs. SEMrush review for more details.

Ahrefs pricing plan

Ahrefs offers no free trial plan. You can try any of its plans for $7.00, valid for 7 days.

It offers four paid plans:

  • Lite: $99.00/month
  • Standard: $179.00/month.
  • Advanced: $399.00/month.
  • Agency: $999.00/month.

I personally believe SEMrush is a much better Moz alternative (more features, cheaper price),however, Ahrefs without doubt is the second-best option.

3. Mangools

Website: https://mangools.com/

I’m surprised Mangools isn’t more popular than it actually is. It totally deserves a lot more attention, at the least for its simplicity if nothing else.

Anyway, it has modules for:

  • Keyword research
  • SERP analysis
  • Rank tracking
  • Backlink Analysis
  • SEO audit.

I’ll get you a brief insight into these.

Keyword Research

I enter a keyword on its Keyword Research module, and here’s what I get:

Mongols keyword research

Even if this is my first-ever keyword research attempt, I’ll say it’s easily understandable, isn’t it?

I enter a seed keyword, and get hundreds of related keywords, their volume, CPC, PPC (paid competition), and difficulty.

On the right-pane, more details about each individual keyword are shown. E.g. I’ve clicked on the “buy clothes” keyword, and the right-pane shows me its difficulty, volume, and the top 10 results.

What’s impressive is, Mangools pulls data from both Majestic and Moz itself. That’s another reason which qualifies it as one of the best Moz alternatives.

So, data such as DA/PA (from Moz), and CF/TF (from Majestic) are shown for each domain.

I can also “search by domain” on the keyword research tool. It shows me the top keywords, CPC, PPC, difficulty, search volume and SERP position for all the top keywords for the domain.

SERP Analysis

This lets me enter a keyword, but shows me data from the “SERP-perspective”.

SERP Analysis

Meaning, it shows all the results for the keyword, its DA/PA, CF/TF, Facebook-share, no. of backlinks, Referring domains, and no. of referring IP addresses.

It also includes exclusive metrics such as “impact score of SERP features”. This helps me understand the engagement I can expect on a certain keyword. Higher impact= lower engagement.

Link Miner

Well,  this is the backlink analysis tool. I only need to enter a domain. The result-page is equally detailed and yet simple.

For each domain, the overview-tab shows me the following data:

Link Miner

  • Trust flow and Citation flow (from Majestic)
  • No. of referring IPs
  • No. of referring domains
  • And the no. of active backlinks.

The left-pane of the screen shows me all the individual backlinks for the entered domain. Additional detail are shown which include:

  • EL: No. of external links.
  • Citation flow/trust flow
  • Alexa rank
  • Anchor text
  • And Link-strength.

Its most impressive feature however is the “preview” of the link on the right-pane.

None of the other Moz alternatives offer this. It shows (and even highlights) the exact location of the link on a selected domain.

The rank tracker and site profiler further make it a good alternative to Moz because Moz too offers a site overview as well as rank tracking feature.

Mangools pricing plans

I believe Mangools is probably the most pocket-friendly and yet data-rich SEO tool out there.

It offers a 10-day free trial, which only requires an E-mail ID.

Or, three simple pricing plans:

  • Basic: $29.90/month
  • Premium: $39.90/month
  • Agency: $79.90/month.

4. Serpstat

Website: https://serpstat.com/

If you’re on this page, I believe you’ve already heard of Serpstat. It offers most of the things that Moz does.

I personally use it for:

  • Domain overview
  • Backlink research
  • Keyword research
  • And a bit of paid-ad research (not very advanced though.)

Domain overview

I enter a domain and it shows me:

Serpstat

  • A visibility score: It’s broadly the “number of times the domain is shown in search results” for its keywords.
  • Organic traffic
  • Organic keywords
  • No. of paid PPC keywords
  • A list of all the top organic and paid keywords
  • A graph showing position-distribution for the keywords (1-100).
  • Graphs for keyword trends, traffic trends, visibility trends etc.
  • Top pages on the domain
  • A list of the top 20 organic competitors, and the no. of common keywords between your domain and the competitor domains
  • List of PPC competitors
  • And then finally, a “backlink overview” tab shows backlink data.

I’d say this is one of the most detailed domain-overviews you can get after SEMrush.

Backlink Analysis

The backlink-overview tab at the bottom of the domain overview page is just the “overview”.

Serpstat has another feature called “backlink analysis” which can be used to get in-depth backlink data.

There’s a backlink dashboard which displays:

  • Serpstat domain rank: It’s a domain’s strength, but primarily based on the backlinks, just like Ahrefs’.
  • No. of referring domains and subdomains.
  • No. of backlinks (also shows the recent change, as well as percentage-distribution of dofollow vs. nofollow links.)
  • No. of referring IP addresses
  • No. of subnet class C
  • Referring homepages
  • And the no. of malicious links.

Then, there’s a graph showing new vs. lost links and change in RDs. The page also shows backlink distribution by country.

That’s not all. There are options on the left-sidebar which let me view external links, top pages, anchors, and other data exclusively.

Keyword research

Alike all good SEO tools out there, obviously Serpstat too offers a keyword research feature.

The keyword data shows me:

  • Volume
  • Competition (on a scale of 1-100%)
  • CPC
  • And Keyword difficulty (1-100%)

A “Keyword Selection” tab shows me related keywords, their volume and CPC which I can use.

There also is a “Paid Keywords” table which shows keywords which I can run ads on.

Not the most advanced keyword research feature but offers sufficient actionable data.

Competitor research

Serpstat too offers a “Link Intersect” feature. You’ve probably used Moz which offers an exactly identical feature which too is called “Link Intersect”.

It lets me compare 3 domains in total. There’s a “mutual donors” filter which shows me the backlinks which are common between two of the domains. I can also get a complete backlink list which may or may not be exclusive for each domain.

If I’m being honest, it’s not as advanced as SEMrush’s or Ahrefs’ competitor research features, but does get me a basic idea.

Advertising research

Serpstat does offer an ad-research module, it’s called “PPC Research”.

I can enter a keyword, and it shows me:

  • Total ads being run on the keyword, by all the sites in Serpstat’s database.
  • Keyword difficulty
  • CPC
  • Search volume
  • And paid competition

There’s an option called “Ad examples”. Clicking on it shows me all the ads that are being run for the keyword I entered.

I wouldn’t say it’s the best ad-insight I’ve ever seen. But, it’s better than nothing, isn’t it?

All these features do enable Serpstat to be termed one of the best Moz alternatives, wouldn’t you agree?

Serpstat pricing plans

Serpstat is for everyone as far as pricing goes. It offers 4 plans, which are as follows:

  • Lite: $50.00
  • Standard: $108.00
  • Advanced: $217.00
  • And Enterprise: $362.00

5. Spyfu

Website: https://www.spyfu.com/

Spyfu is built with the primary purpose of “competition research”. Obviously, you can use it for your own domains as well.

Its primary superpowers include:

  • SEO Research
  • Paid-ad research
  • Backlink research
  • And Keyword research

What’s unique about it is that it offers a lot of data, on a single page. Let’s discuss each of the features in brief?

SEO Research

It’s more like the domain overview that SEMrush or Serpstat offer.

I enter a primary domain and it shows me:

  • No. of organic keywords
  • Estimated organic clicks
  • Monetary value of the clicks/traffic.
  • No. of keywords which just made, and dropped off the #1 page.
  • No. of keywords on the 11-50 ranks.
  • The other keywords your top 2 competitors also rank for.
  • Top 5 organic keywords
  • Keyword comparison between two top competitors
  • Most valuable keywords
  • Newly ranked keywords
  • Top rank gainers and losers
  • List of backlinks
  • Top pages
  • A graph showing historical ranking.

Well, that’s a lot of data. And, I’m still only on the overview page. If that doesn’t qualify as one of the best Moz alternatives, I’m not sure what does.

Keyword Research

If you need keywords to work on, or to improve your current project, Spyfu’s keyword research module wouldn’t be a disappointment.

For each keyword, it will show you:

  • Monthly volume
  • No. of estimated clicks (all, both organic and paid for the keyword).
  • Difficulty
  • A line-graph showing the % of people who clicked, and didn’t click on any result.
  • Mobile vs. Desktop searches
  • No. of paid clicks
  • CPC
  • No. of ads for the keywords
  • No. of homepages ranking for the keyword
  • Keyword suggestions (similar keywords/ competitor-keywords/ related ad-keywords etc.)
  • Adwords buy recommendations
  • Top advertisers and their ad-copies
  • SERP results, domain strength, no. of clicks they receive etc.

Backlink Analysis

This probably is the most unique, different and non-traditional backlink research tool ever.

When you enter a domain, it does bring up a list of domains which link to your entered domain.

However, almost no other backlink-related data is offered.

Rather, the page will show you the link-source domain’s strength, monthly organic and paid traffic.

When you enter a “keyword” on the backlink tool, it brings up a list of domains which can help you rank for the keyword.

While it’s surely different, it’s not useless, is it?

Competitor Analysis

Spyfu offers a “Kombat” tool. This is its competition-research feature.

For starters, there’s the “Backlink Kombat” feature. It’s basically the competitor Link Gap/Intersect tool that other Moz alternatives offer.

You can enter 12+ domains (it’s probably unlimited, but, I tried adding 12 domains and it let me) as well as an “exclude domain” which is my domain.

It’ll then show links which exist on any of these entered domains but not on the “exclude” domain.

Similarly, there’s a “Kombat” feature both on the “SEO Research” and the “PPC Research” tab.

This feature shows the shared keywords, both for organic and paid keywords.

Despite being listed here as one of the Moz alternatives, I must say it provides more variation in its data than Moz itself!

Spyfu pricing plan

Spyfu offers a total of 3 plans, you can choose to pay for these either on a monthly or yearly basis.

I’ll list the prices of the monthly plans:

  • Basic: $39.00/month
  • Professional: $39.00/month
  • And Annual: $299.00/month.

Note that you can avail massive discounts, up to nearly 30% or more if you choose to go for the annual billing-cycles.

6. Majestic

Website: https://majestic.com/

Once upon a time, Majestic was probably one of the strongest Moz competitors. Although, that isn’t the case anymore. It’s still a Moz alternative even though not one of the first picks.

I value your time and hence I’d advise you to only go through this section if “backlinks” are your sole priority.

Majestic is exclusively a “backlink research tool”. The lack of features is one of the primary reasons I’ve placed it lower on this list.

Anyway, when I enter a domain onto Majestic, it shows me:

  • The domain’s “Trust Flow” and “Citation Flow”. (These two are some of the most established and accurate metrics which define a domain’s strength.)
  • No. of backlinks
  • No. of Referring Domains
  • And the referring IPs and Subnets

It then breaks down the backlinks based on the “type” (.edu/ .gov/ dofollow/nofollow) etc.

Scrolling down, in-depth data about the links can be found which will show:

  • Backlinks from, and not from homepages.
  • Direct and indirect (consisting of one or more links between the source and destination)
  • Follow/nofollow links
  • HTTP/HTTPS links

A pie-chart as well as line-graph are displayed which again show the link-diversification based on type (image/text/frames/redirects etc.)

And finally, a table shows the anchor texts  and the no. of times they’re used.

Link context and link density

These are two of the most impressive and exclusive metrics that Majestic offers.

Link context basically shows the text surrounding a link. So, you know what context the link is used in.

It’s not as good as Mangools’ snapshot-preview of the links, yet is pretty useful.

Link density on the other hand shows how much of the text around an anchor text, is anchor text for other links.

Basically, lower link density is what’s desirable if it’s a link to your own site that you’re checking.

There’s also a competitor-research feature which makes it possible to compare and contrast between domains in three different ways.

And that’s pretty much everything about Majestic, at least as far as the Moz-context goes.

You can read my Majestic review for details on all the other metrics/data that Majestic shows.

Bottomline? I personally use Majestic when I need data going back years (Majestic really excels with historic data) or, when my sole focus is on the backlinks.

Majestic pricing and plans

Majestic knows its feature-limitations and hence has respectfully priced itself pretty rationally.

It offers 3 paid plans:

  • Lite: $49.99/month
  • Pro: $99.00/month
  • API: $399.00/month

Final Verdict- Best Moz alternatives

You’re probably exhausted, or overwhelmed. I’ve included quite a few sites like Moz, I agree.

Let me make the decision easier for you.

In my opinion, SEMrush is the best Moz alternative. Well, don’t take my word for it. Click here and grab SEMrush free trial for 14 days with zero penny.

After SEMrush, you may entertain Ahrefs if you’ve got a $7.00 budget (that’s their “trial” price).

Although, the next best bet is Mangools. It’s 100% free for the first 10 days, doesn’t need  cards, and I’d say is one of the best SEO tools in existence.

If your SEO needs still aren’t satisfied, then you may check any of the other Moz alternatives I’ve mentioned on this list.

And, as always, hit the share button (it’s free, isn’t it?) or get in touch with me via the comments if you’ve still got doubts.