7 Essential SEO Ranking Factors in 2020
🌀 SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your site to get traffic, you have to be in the know.
🌀 Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing.
1. A Secure and Accessible Website
Unsurprisingly, the first of our SEO ranking factors has to do with having the right kind of URL. Specifically, that’s a URL that Google’s bots can easily reach and crawl.
2. Page Speed (Including Mobile Page Speed)
Page speed has been cited as one of the main SEO ranking factors for years. Google wants to improve users’ experience of the web, and fast-loading web pages will definitely do that.
Google announced a search engine algorithm update focused on mobile page speed that will start to affect sites from July 2018. If your site doesn’t load fast on mobile devices, then it could be penalized. @WebInsider_Official
3. Mobile Friendliness
While we’re on the subject of mobile, mobile-friendliness is another major SEO ranking factor. More people use mobile devices than desktops to access the web, and that’s one reason there’ve been changes in how Google ranks search results.
4. Optimized Content
We’ve talked a lot about content in this guide to Google SEO ranking factors. That’s because it’s one of the most important search ranking factors (right up there with user experience, links, and RankBrain, which we’ll get to in a while). Now let’s dig down and see what optimizing content for SEO really means.
5. Social Signals
When people share your content on social networks, that’s another sign that it’s valuable. Cognitive SEO‘s study of 23 million shares found a definitive link between social shares and search engine ranking.
Google’s official word is that social shares are not a direct ranking factor. Links from Twitter or Facebook aren’t counted the same as links from other authoritative websites.
6. Domain Age, URL, and Authority
Did you know that nearly 60% of the sites that have a top ten Google search ranking are three years old or more? Data from an Ahrefs study of two million pages suggests that very few sites less than a year old achieve that ranking. So if you’ve had your site for a while, and have optimized it using the tips in this article, that’s already an advantage. @WebInsider_Official
7. Real Business Information
This tip is important for businesses targeting particular local areas. The presence or absence of business information is one of the most crucial local SEO ranking factors.
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