संक्षेप में: माइक्रोसॉफ्ट ने विंडोज 10 मई 2020 अपडेट को रोल आउट करना शुरू कर दिया है, जो ओएस में कई बदलाव और विशेषताएं लाता है। उन्नयन का एक नया तत्व एक प्रणाली है जिसमें उपयोगकर्ताओं को सूचित किया जाता है कि क्या उनका पीसी अपडेट प्राप्त करने के लिए तैयार नहीं है।
Microsoft अपने फीचर अपडेट को स्टैगर करता है, कुछ उपयोगकर्ताओं को दूसरों के कई हफ्ते बाद मिलता है। यह कंपनी को कुछ हार्डवेयर / सॉफ्टवेयर के साथ संभावित संघर्षों की पहचान करने में मदद करता है और इन मशीनों को अपग्रेड करने से पहले उन्हें संबोधित करता है।
यह मामला था कि कुछ विंडोज 10 उपयोगकर्ताओं को "अपडेट की जांच करें" बटन को दबाते समय कुछ भी दिखाई नहीं देगा। मई के इस अपडेट के साथ शुरू, Microsoft लोगों को अधिक प्रतिक्रिया दे रहा है जैसा कि विंडोज नवीनतम द्वारा बताया गया है , Microsoft एक संदेश दिखा रहा है जिसमें लिखा है: "विंडोज 10 मई 2020 अपडेट अपने रास्ते पर है। हम संगत उपकरणों को यह अपडेट दे रहे हैं, लेकिन आपका डिवाइस इसके लिए बिल्कुल तैयार नहीं है। एक बार जब आपका डिवाइस तैयार हो जाता है, तो आप इस पृष्ठ पर उपलब्ध अपडेट देखेंगे [विंडोज अपडेट]। इस समय आपको कुछ भी करने की आवश्यकता नहीं है। ” कंपनी का कहना है कि नया संदेश पारदर्शिता को बेहतर बनाने के उसके प्रयासों का हिस्सा है।
Microsoft के पास अपडेट के कारण ज्ञात मुद्दों को सूचीबद्ध करने के लिए विंडोज 10 संस्करण 2004 (मई अपडेट) के लिए रिलीज़ जानकारी पृष्ठ है , जो पिछले मंगलवार से शुरू हुआ था। इनमें एक से अधिक ब्लूटूथ डिवाइस से कनेक्ट करने में कठिनाई, पुराने एनवीडिया ड्राइवरों के साथ समस्याएं और इंटेल आईजीबीयू के साथ काम नहीं करने वाले चर ताज़ा दरें शामिल हैं।
आप यहां विंडोज 10 मई अपडेट द्वारा पेश किए गए प्रमुख नई सुविधाओं और परिवर्तनों के बारे में पढ़ सकते हैं ।
A look back at some of the year's key voice searches and virtual assistant metrics.
From
smartphones to smart home appliances, artificial intelligence, voice
and virtual assistants are very much at the center of a shift in the way
we interact with digital devices. While voice has not yet lived up to
its promise, it’s clear it will be an enduring feature of the digital
user experience across an expanding array of connected devices.
Mobile = 59% of search
Way back in 2015, Google announced that mobile search had surpassed search query volumes on the desktop.
But it never said anything more precise and hasn’t updated the figure.
Hitwise, in 2016 and again in 2019,
found that mobile search volumes in the aggregate were about 59% of the
total, with some verticals considerably higher (e.g., food/restaurants
68%) and others lower (e.g., retail 47%).
This isn’t a voice stat,
but it’s important because the bulk of voice-based queries and commands
occur on mobile devices rather than the desktop.
The voice on the cusp of being the first choice for mobile search
According to early 2019 survey data (1,700 U.S. adults) from Perficient Digital, voice is now the number two choice for mobile search, after the mobile browser:
Mobile browser
Voice search
Phone’s search box/window
Search app
Text a friend
However
between 2018 to 2019, voice grew as a favored entry point for mobile
search at the apparent expense of the browser. Thus it could overtake
text input as the primary mobile search UI in 2020.
Nearly 50% using voice for web search
Adobe released survey data in July that found 48% of consumers are using voice for “general web searches.” This is not the debunked “50% of searches will be mobile in 2020,” data point incorrectly attributed to comScore.
The
vast majority of respondents (85%) reported using voice to control
their smartphones; 39% were using voice on smart speakers, which is a
proxy figure for device ownership.
Here are the top use cases for voice usage, predominantly on smartphones:
Directions while driving — 52%
Making a phone call — 51%
Sending a text — 50%
Checking the weather — 49%
Playing music — 49%
Directions a top voice use case
Consistent with the Adobe survey, an April Microsoft report
found a more specific hierarchy of “search” use cases on smartphones
and smart speakers. Again, however, this is a primarily smartphone-based
list:
Searching for a quick fact — 68 percent
Asking for directions — 65 percent
Searching for a business — 47 percent
Researching a product or service — 44 percent
Making a shopping list — 39 percent
Crossing the 100 million smart speaker threshold
During
2019 there were multiple reports and estimates that sought to quantify
the overall number of smart speakers in the U.S. and global markets. In
early 2019, Edison research projected that there were roughly 118 million smart speakers in U.S. homes. However, other analyst firms and surveys found different numbers, typically somewhat lower.
Because
people often own more than one smart speaker, the number of actual
individual owners of smart speakers is considerably lower than 100
million: 65 million or 58 million, depending on the survey.
Amazon dominating Google in smart speaker market
Amazon, with its low-priced and aggressively marketed Echo Dot, controls roughly 70% to 75% of the U.S. smart speaker market according to analyst reports. In Q3 2019, for example, Amazon shipped 3X as many smart speaker and smart display units as Google.
Analyst
firm Canalys argues Amazon’s success is a byproduct of its
market-leading direct channel and discounting. Google’s direct and
channel sales have so far not been able to keep pace with Amazon’s
efforts.
Virtual assistant usage: Siri and Google lead
In
contrast to the smart speaker market share figures, virtual assistant
usage is a different story. This is because most virtual assistant usage
is on smartphones and Amazon doesn’t have one.
A Microsoft report (in April) found a different market share distribution, with the Google Assistant and Siri tied at 36%, followed by Alexa.
Source: Microsoft (2019)
There are other surveys that suggest Google Assistant’s usage is greater than Siri’s.
58% use voice to find local business information
The connection between mobile and local search is direct. While Google has in the past said that 30% of mobile searches are related to location,
there are plenty of indications that the figure is actually higher.
Google itself said the number was “a third” of search queries in
September, 2010 (Eric Schmidt), 40% in May, 2011 (Marissa Mayer) and, possibly, 46% in October 2018.
Asking
for driving directions is not always an indication of a commercial
intent to go somewhere and buy something. But as the Adobe and Microsoft
surveys indicate, it’s a primary virtual assistant/voice search use
case. A voice search survey conducted in 2018 by BrightLocal also found:
58% of U.S. consumers had done a local business search by voice on a smartphone
74% of voice search users (the 58%) use voice to search for local businesses at least weekly
76% of voice search users search on smart speakers for local businesses at least once a week, with the majority doing so daily
79% concerned about privacy with smart speakers
Multiple surveys indicate high satisfaction levels
with voice search and virtual assistants. But, as with other digital
media experiences, there are growing privacy concerns that may
materially impact the development of the market.
A 2019 survey
by Path Interactive found that “79% of survey respondents are at least
somewhat concerned about the privacy implications of using voice search
devices. Only 17% are not concerned.” That’s consistent with a 2018 survey
of 1,000 U.S. adults by PriceWaterhouseCoopers, which found that 66% of
those who hadn’t bought a smart speaker/display said they were
concerned about privacy or data security.
Edison Research also found
that concerns about hacking, government eavesdropping and that the
devices were “always listening” was impacting smart speaker demand and
potential future growth.
Conclusion: Hooked on voice
Even
though voice search and voice commands are not utilized by everyone,
what might be called the “voice habit” is already established. That
doesn’t solve the smart speaker business model problem or suggest that
these devices will ultimately fulfill their promise. But consumers will
increasingly use voice to control their smartphones, connected devices
in their homes and functions in their cars. That’s because the
technology is already good and it’s only getting better. Marketers
should be paying attention to how their listings render across these
devices when voice is the search activator.
