What is Domain Authority – How to Improve It and working?

Want to know how to increase domain authority of your blog or website? Here is a complete guide to improving  DA.
Every serious blogger wants to increase his blog domain authority. Since we all know Website’s overall link authority strongly correlates with higher search engine ranking.
And who don’t want higher search engine ranking?
Increasing Domain Authority (DA) is not like making a cup of tea. You need to do lots of hard work and keep patience.
DA is most important factor in Search Engine Optimization and to know how quickly you can beat your competitor.
Having a high DA is to reserve good position in SERP and get massive traffic to website.
You have seen many times some websites are ranking better than yours for most of terms and queries.
But when you checked their content, it was not detailed as yours.
Surprised how they are ranking? There is some magic behind their website ranking, Off course, Yes it is the magic of higher domain authority. Google gives importance to high authority websites or blogs.
Domain authority do not only help in getting higher ranking and traffic, but also helps in getting offers of advertising, guest posts and sponsored reviews. Having a high Domain Authority is a win-win deal.
Is your blog’s domain authority high?
No..
Don’t worry.. Today I am here to tell you how to increase domain authority. There are several times already talked about improving domain authority. But I believe to share all information at Updateland to my readers.
Read complete guide and follow all steps if you really want to increase domain authority of your blog.
Content of Guide 

1. What is Domain Autority?
2. How is Domain Authority Calculated?
3. How to increase domain authority?
4. Domain Authority Checker Tools

What is Domain Authority?

Domain Authority is a signal that helps to know the power of a domain name and how well a site performs in search engine results pages. Or we can say that Domain Authority is a rating of website like Alexa rank or page rank. It is short termed as DA. It is developed by MOZ.
Or
We can say.. DA helps to know how easily or hardly we can rank for a particular query in Google. In simple words, Domain Authority shows how much Google trust your website. A website having high DA like 85, 90, 100 rank at no. 1 position as seen in below image.

How is Domain Authority calculated?

There are many major and minor factors behind  domain authority calculation. It is based on root domains backlinks, number of total links, Moz Rank, Moz trust, age and popularity of the domain, Search Engine Result Pages and amount of content on your website etc.

Take a Deeper look involved Factors Behind DA

Root Domains Links: Root domains (ex: www.updateland.com) links means backlinks which are pointing to your root domains. If you make thousands of link from a single website, it is not going to help you. Create high-quality backlinks from unique domains which points back to your website root domains.
Moz Rank: Moz Rank shows a link popularity score or how a link popular on internet. A web page’s Moz Rank depend on the number and quality of the pages that link to them. Higher quality backlinks is a sign of higher Moz Rank.
Moz Trust: MozTrust is Moz’s global link trust score. It is similar to Moz. But it focus on link’s trust rather than popularity. To get higher Moz Trust, you can get links from homepage of university website or government pages.
Domain Age and Popularity: I think Domain age don’t need any explanation. Right? Domain popularity is another most important factor behind domain authority. It is the comparison of total inbound and outbound links to your website and how your website is performing on Social Media. More inbounds links, shares and likes indicate your website is more popular.
Amount of Content: You can’t create huge number of quality backlinks in single day to increase domain authority but off course, you can write 4 -5 high-quality articles and get publish at your website daily. Putting regularly fresh and unique content is helpful to increase domain authority. The better you write, more people like share and link to your content.
I use Grammarly to write error free articles, you can do same to increase domain authority of your blog. People don’t love to read poor content. They come and leave after reading two three lines. Off course, you don’t want people came and went in minutes, so write depth guide like this how to increase domain authority guide.
Back to main topic

How to Increase Domain Authority?

Domain Authority depends on domain age, backlinks and website content. You can’t increase domain age. It is not in you hand but you can put some unique and fresh content at your site and build quality backlinks. Quality Backlinks means backlinks that come from high authority sites. Backlinks helps to increase domain authority and to deliver targeted traffic to your site. It also helps in search engine visibility.  You can’t ignore social media it has great impact to increase domain authority.

Let’s take a deeper look at best ways to increase Domain Authority

1. On Page SEO
2. Earn Links For Root Domains
3. Make Sure You have clean link Profile
4. Create Epic and Linkable Content
5. Build Strong Internal Linking
6. Marketing Your Content
7. Be Patience

1.)On Page SEO

Yes, On Page SEO has own role to increase domain authority.
Don’t be fancy to optimize URL structure, robots.txt, meta titles and image alt tag etc. Without optimizing these features well, your website wouldn’t have best SEO so make sure you are following best SEO Practice.
As Moz explains, to increase domain authority, you need to work out at overall SEO including site structure, navigability, breadcrumbs, URL structure, meta tags, header tags, word count, alt tags, keywords, etc.
Ensure your website has user-friendly structure, Some people fill your website with their add just to earn some bucks and they lose their audience. After some time, they notice, their site has been dead. No one is coming to read anything. Then they realize what they have loosed to earn few bucks.
Before you start workout to increase domain authority of your blog, make sure Your SEO is best.

2.)Earn Links For Root Domain

To increase domain authority, you need lots of quality links points back to your root domain. So if your website has not higher DA, focus on creating high-quality links for root domain as compared to blog posts. Getting lots of links from one website is not going to help you to increase Domain authority. You need to gain huge backlinks from unique domains to increase domain authority.
There are several ways to create high-quality backlinks for the website, which will be proved very important to increase domain authority.

1. Guest Posting

You have heard several times Guest Posting is dead. But this is still the most effective off-page SEO techniques to creating backlinks and establishing a relationship with influencers in your industry. Go with epic and helpful content and do for this establish relationship not for getting backlinks. If you create 500 – 600 words content for guest posting and stuff with keywords, it is not going to help you to increase domain authority even it can harm you.
You can easily search blogs that accept guest posting in your industry by following foot prints.
Keyword + intitle:“contribute to”
Keyword + intitle:“submit” + inurl:blog
Keyword + intitle:“submission” + inurl:blog
Keyword +“submission guidelines”
Keyword +“guest post guidelines”
Keyword +“accepting guest posts”
Keyword +“contribute an article”
Keyword +“submit content”
Keyword +“guest post”
Keyword +“want to write”
Keyword +“write for us”
Keyword +“add a post”
Keyword +“become a contributor”
Keyword +“guest post by”
Keyword +“submit your post”
inpostauthor:guest + keyword
inpostauthor:“guest blog” + keyword
inpostauthor:“guest post” + keyword
Replace keyword with your niche and keywords. Ex- You want to search beauty blogs, then replace Keyword option with your niche keywords like Beauty + intitle:“contribute to”.
Guest posting can be proved very good way to increase domain authority if you do in right way.

2. Blog Commenting

Blog Commenting is also one of my favorite technique to get quality backlinks and maintain relationships with top bloggers in my industry. You can do same by adding value to their post through blog comments. Everyone love to see comments at their blog. Show love by commenting. Avoid one line comments. Having 10 blog commenting backlinks which add to value (seen in below image) to an article is better than 100 one line comment. Here is a blog commenting sites list with high DA and PA.

3. Social Bookmarks

Social Bookmarking is another great way to get backlinks and traffic to your website. It helps to promote content and reach tp global audience which turn into global traffic. So it is a win – win deal getting backlinks and global traffic.
Here are some social bookmarking sites to submit bookmarks.

• Reddit
• StumbleUpon 
• Pinterest 
• Slashdot

I have written a post that include social bookmarking guidelines, procedure and top social bookmarking sites.I know you don’t want to Google. Take a look at social bookmarking sites and guidelines.

4. Directory Submission

Some people things directory submission don’t work now a days. But it is not true. There are several users who still use directory sites to search specific websites or blogs. Getting backlink from directory like alltop and dmoz, you think don’t work? Hmm it plays an important role in search engine optimization. But getting a backlinks from top directory sites is very hard.
Here are some best directory sites to consider directory submission.

• R-TT Directory 
• So Much 
• Directory World 
• All The Websites 

Want to submit to more directory websites? Here is best directory submission list.

5). Forums

Forums are great source to establish connection with experts and learn from experts. To create backlinks from Forums, first you need to search forum into your niche. As you find forums, create account and complete your profile, start participating in discussion. You can ask questions according to your niche and reply of other questions if you have knowledge.
Every forum has own guidelines. Some forums allow to post links in reply while some not. Some only allow links in signature option after certain number of posting in forums.
Some forums have very high DA, you can increase domain authority of your blog using such type forums.

6). Infographics

If you are blogger or webmaster, you definitely heard the word Infographics. Infographics are great source to get lots of several high quality backlinks. Are your surprise how? While only few Infographics sites allow free submission.
Everybody love to use beautiful and informative infogrpahics. First you need to create unique and informative infographics. Then search best blogs in your niche and reach out to bloggers and offer them Infographics as a guest post. They will happy to publish your guest post.
In this way, you can get 50+ high quality backlinks easily. If you are serious to increase domain authority of your website, take advantage of this awesome link building strategy.
In this way, you will not only get links but also build connection with bloggers in your niche, how cool!

Make Sure You have clean link Profile

Make sure you have clean link profile. Many people do profile link building using forums sites and some times, they create threads to post their content to get backlinks. In this case, due to self promotion, mostly forum flagged your profile with the spammer label. So if you ever done such type activity, delete that profile or update profile URL which point back to your website. And check your webmaster to make sure, your incoming links are good. If your blog have low quality backlinks, get rid from all of them to rank you website and increase MOZ trust score.
You can use Majestic to check your trust flow. If your website trust follow is more than half of citation flow, your are doing good. If it is not, you are on risk.

Anchor text and citation follow both are important factor to make sure clean link profile.
To do safe link building, use your name or your domain name variations like Update Land, UpdateLand, Updateland.com and Jyoti Chauhan. If you do natural link building, Google will never hurt you. So make sure you use your name and domain variation as anchor text.

Create Epic and Linkable Content

Yes, content play an important role to increase domain authority. Content is something what in your hand and it has great role in gaining higher domain authority. Content is backbone of most successful authorty websites, you can simply look any popular websites in your niche, they have Epic Content or Ultimate Guide. User can learn all things from them. In Internet Marketing niche, you can see backlinko.com, quciksprout.com, shoutmeloud.com and many others. They all are best known websites in marketing niche. If you give a look to their content, you will found every post is guide in themselves.
When you create Epic content, people love to link you in their article. You can create lots of amazing content to your audience. Produce very detailed content on a topic (like this what you are reading)and try to come with totally unique.
If you are not expert in creating high quality content, you can shoot out a mail to top influencers into your industry regarding to share their view at specific topic and tell them, this will be an Epic guide of 2000 – 3000 word of a particular topic. I am sure they can’t say no to you. Everyone love to featured and be popular.
To find what is popular currently in you industry, you can use Buzzsumo. It is my all time favorite tool to find popular content in my industry.
If you have very busy schedule and it is typical to manage for yourself, hiring a freelancer is good option for you. Blogging is a business and you need to invest some money to start your blogging as you need to start any other business.  So don’t afraid to invest money, go ahead

Build Strong Internal Linking

Build Strong internet linking helps all user, search engine and website owner. A use get all related information what he want at one place and website owner get traffic from one article to several another one if he did strong internal linking. Search engine easily go with relevant page.
Strong intern linking means he offered to use when he need. if you describe social media in the first paragraph and link social media article in last paragraph why user will check your article.
Having a website with lots of more content can help in building more internal linking, more inter-linking is more traffic.
Here are some essentials to keep in mind while inter linking. 

1. Use different variations of anchor text like how to increase domain authority, increase domain authority, domain authority etc.  I hope you have got my point. Using exact anchor text every time, may be harm you result drop in DA.

2. Offer when a user need.

3. Build a specific no. of links within an article.

Interlinking many posts into single article can be result in overload.
Read What Matt Says How many links per page?

Marketing Your Content

If you want to increase domain authority, you need to market your content. Content marketing is most important thing which can help you to earn more trust and more sales also. After creating Epic content, now time is to reach out to the audience. No source is better than Social Media to promote your content. Everyone is hanging on Social Media. Social Media has great impact on building a brand and drive massive traffic. For a new blog to gain search engine trust is not an easy job but creating high-quality articles, you can easily gain trust to your audience and people into your industry.
If you have published expert roundup post, shoot out a mail to all experts and tell them you have published articles. They all will happy to comment at your blog and even will like to share with their audience.
We all know Social Media is very time-consuming but we can’t ignore social media due to its importance. I use Hootsuite to save my time. It helps me to share my post in multiple groups by a single click.
When I did this task manually, I need at least one hour to each social network, I spend all time at social media. In this case, when I do with email marketing and other tasks so I prefer to go with Hootsuite. You can manage all social networks within a single dashboard. Is it not cool? Doing 5 hours’ work into 5 minutes.
Get your Free Hootsuite Pro 30 Day trial, visit Hootsuite.com.
Using Hootsuite doesn’t mean login into social networks. You need to connect personally with your audience to become successful. People who connect with us personally, they like to share our content and interested in our services. If you don’t login, how can you cash those opportunities which are coming into your social network message box?

Be Patience

If you are doing exactly what I have explained above, surely your website domain authority will rise. As I already told you domain age is also an involved factor behind DA. I tested site having more domain age having higher DA. But it doesn’t mean domain age automatically increase domain authority of your blog.
If you follow all steps which I described above property, as time will grow, your DA will shine. Due to lack of any essential of improving Domain Authority like Fresh content, Proper SEO, clean link profile, lots of natural links from unique domains, you can lose Your DA. Grow to take with together.

How to Check Domain Authority?

To increase domain authority of your website, you need to track timely and to know how your work is going to help you to increase domain authority. If your domain authority is not increasing, you are doing wrong and you need to implement your strategy again. If you are seeing an increasement in your domain authority, you are doing great. Congrats  Keep doing.

Domain Authority Checker Tools

There are several domain authority checker tools available online. I have selected 5 best domain authority checker tools tested by myself to make your work easy. You can easily check your blog’s domain authority by entering your blog URL.
1) OSE: Open Site Explorer(OSE) is my favorite tool to check domain authority and for other tasks. I always use this. It is very user-friendly. You need to put your website URL and click on search button as seen in below image. All done. You will see complete metrics including domain authority, page authority, just discovered backlinks, established links and page social metrics. Page social metrics is only available for MOZ Pro subscriber.

2) SmallSeoTools: SmallSeoTools is another good domain authority checker tool. You need only put your website URL and click on Check Button. All done. It shows exact domain authority, page authority, linking root domains, total links and status. It is one of my favourite platform since it offers many useful free SEO tools to do many tasks.

You can check up to 10 domains authority at one time using SmallSeoTools.
3)MozBar: It is one of my favorite toolbar, if you are currently not using this toolbar. I am sure you are going to love this. Using this toolbar, you can check domain authority of any website which you browse … only with a single click… at Moz bar symbol. And even all those website who are coming at top when you are searching in  search engines.
4) BulkDaChecker: BulkDaChecker is good domain authority checker tools for those who want to check mulitple domain authority in single go. You can check upto 200 domain authority in single go. Best feature of this domain authority checker tool what I like is downloading CSV files of records and checks. This feature helps me to save more time.
5) SeoWeather: SeoWhether is another best domain authority checker tool. There is no limit you can check upto hundreds of thousands domains’ domain authority by single click. It shows DA, PA, PR and IP Address. It also offer feature of downloading CSV files. So you don’t need to waste time to note one by one. Only click on Export to Excel option, it shows at bottom of table and all done.
If you found this complete guide of domain authority useful, please share with your friends and followers and share your own views about domain authority in comment section. I would like to hear from you also.
What method do you use to increase domain authority of your website?