Due to its extreme versatility, the simplicity of use, ease of
adaptation, and search engine friendliness, WordPress has quickly
emerged as the world’s leading CMS and website development platform.
With a share of close to 60%, it also dominates the CMS market. It is
very likely that if you are thinking about creating a website, you will
be considering using WordPress. However, despite all the simplicity and
features that WordPress offers, it is very easy to make WordPress SEO
mistakes that will drive down your page rank.
Biggest WordPress SEO mistakes
Some common ones that you can avoid:
1. Forgetting to Set the Time Zone
One of the common oversights when setting up a new WordPress site is
not setting the time zone. This is necessary because, otherwise, you
will not be able to schedule your post publishing at the time that is
right for maximum viewership. Be sure to go to Settings and set the
clock right to enable timely content publication.
2. Not Setting Google Analytics Goals
The only way to tell whether your SEO strategy was a success is by
measuring the results. You can engage in tactics that increase your
organic traffic significantly; however, if that does not result in sales
conversions, it would have been an exercise in futility. The easiest
way of measuring the volume of users doing what you want is by
redirecting them to a congratulations page. Thereafter, Calgary SEO
practitioners can always measure the number of such page visits by using
Google Analytics and generate ideas on how to tweak the site for better profitability.
3. Not Activating Open Graph on Social Media
Even though the impact of social signals on page rank is not very
significant as of now, there cannot be two opinions on the traffic
generation potential of social media. This means that you need to ensure
that your content looks really good when shared on social media. This
can be easily achieved by activating Twitter Cards and open graph data
for Twitter and Facebook respectively using the
Yoast SEO plug-in for WordPress. Once the activation is done, shared content on Facebook or Twitter will appear with a complete preview.
4. Not Publishing or Updating Content Regularly
Publishing fresh content on a regular basis provides a powerful
reason for users to keep revisiting your site. The addition of content
is also a great opportunity for including more keywords that help in
increased search engine visibility and better traffic generation. Useful
and relevant content on the site is also rewarded by Google with better
ranks. Google also monitors user activity that indicates that the
content is not updated and downgrades sites that users reject due to
lack of current information. This makes it vital for contents to be
reviewed and updated regularly.
Conclusion
For those interested in building WordPress sites
the easy way and grow organic traffic with SEO, WordPress is possibly
the best choice. The performance of the site as well as its ability to
generate traffic and convert sales, however, depends significantly on
the extent of adoption of best practices and avoidance of mistakes.
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